The description
The sketches
The concept
POW
“POW”, the sound of an explosion. In cantonese language “Geng Pao” is an expression to describe amazing event or incident, same with “Mind-blowing”.
This is a design company that having the means in creating idea that is “Geng Pao”, thus fire element to symbolize the explosion effect is chosen.
Golden ratio
Create the logo with the implementation of the rule of golden ratio while try to mix the letter P and fire element.
Behold the golden ratio
The final outcome
Tried several approach look and feel
With the understanding that one shall not follow the trend too deeply because it may pass someday, I’ve finally decided to sort of combine it, that is flat color added with shadow and finish off with a thin gradient.
The shadow and gradient added to create depth without sacrificing the flat colorful color, is still look modern
POW Arts and Design logo full color and greyscale logo
POW Arts and Design logo one color and outline logo (black)
POW Arts and Design logo one color and outline logo (white)
POW Arts and Design logo