Raymond Chee | Closing visual gap
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January 6, 2016

Freelancing design logo

raymond chee thumb

The description

It’s been awhile I’ve updated my portfolio, I always wanted to redesign my freelancing design logo because last time I have no idea how to design a logo properly after I started freelancing. Here goes

The previous logo

rc-prev

The logo is tall and sharp, in my opinion it’s not ease to the eyes

 

The sketches

rc-sketches01

Doodling, let your mind wander

 

The concept

Monogram

This time I’ve tried to approach this logo in monogram technique where one shall combine two letters into one object, in this case, the letter R and the letter C.

 

rc-concept02

Font studying and matching proccess

rc-concept03

“R” + “C” monogram shape successfully created, now for the part where making it interesting comes

 

The final outcome

freelancing design logo final

Corners are slightly rounded (check), less distraction (check), color matching (check).

freelancing design logo full color and greyscale logo

freelancing design logo one color and outline logo (black)

freelancing design logo one color and outline logo (white)

freelancing design logo

Logo with text and tagline

 

Business card

Business card

Feel better when the real one are printed out!

Feel better when the real one are printed out!

 

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Process tags

  • Branding
  • Company profile
  • Logo
  • not using
  • Web design

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