The encounter
The brief

The sketches

Random sketches attempt to achieve the Norse-mythology, do not have a clear direction yet.
The concept
Mjölnir (Thor’s hammer)
I wanted to project kennel as a place of security and protection for dogs, in Norse mythology, Thor’s hammer is one of the symbol for “Protection” hence I decided to include part of the Mjölnir element in the logo.

Thor’s hammer included in the logos.
FENRIRSTAFF
Fenrirstaff logo created in Norse mythology style with simple shapes and lines for better viewing if scaled down.
Choice of color
To intereact with animals especially man’s best friend, we need to have the heart of caring and patience. I decided to use red color for the FENRIRSTAFF logo because red color symbolized “Love” and “Passion”.

Fenrirstaff
FENRIRSTAFF CONSULT
Fenristaff consult logo, I wanted to show “Experience” through the logo, so I added lines on the dog’s face as “Wrinkles” to indicate “Seniority” or “Someone who have experience over time”.
Choice of color
To be a consultant, one shall know how things work and who had experience. Therefore, I decided to use gold color for the FENRIRSTAFF CONSULT logo because gold color symbolized “Status” and “Achievements”.

Fenrirstaff consult
The final outcome

Fenrirstaff logo full color

Fenrirstaff logo greyscale

Fenrirstaff logo one color (black)

Fenrirstaff logo one color (white)

Fenrirstaff outline logo (black)

Fenrirstaff logo outline (white)
*Work rejected by the owner post.