Sushi Express logo story: A friend of mine who works in Singapore saw this contest during his meal in 爭鮮 sushi express restaurant and ask whether I would be interested in participating so here I went.

A client initially approached me for a logo for one of his branch business which serves as a payment portal either by cash or point in convenient stores. The name is “ESAPAY” from ESA company. However later that day, as we discuss, we agreed on renewing the whole company logo first and only focus on the other branch business because since it’s a revamp anyway, it should start from the root.